Transforming the insurance experience through the
Power Of

POP is a holding company led by entrepreneurs seeking to back fellow entrepreneurs – through investments and partnerships – to build a unique Specialist Insurance Ecosystem, enabled by:



Data + InsurTech

Our businesses

We develop and invest in niche, specialist business in various segments of the insurance sector


Specialist Underwriting Agencies

InsurTech Marketplace


Data Inteligence Platform


Global Ecosystem of Partners

The POP approach

POP is a group of Insurance and InsurTech Entrepreneurs dedicated to transforming the specialist insurance experience for customers.

We believe in the Power of People to make the most of your Potential by building great businesses on Purpose.

POP backs specialist insurance Entrepreneurs, those Pioneers with exciting ideas, expertise and the capability to deliver on their Promises.

The Entrepreneur’s Path is often one less travelled, with some Passion, Patience and Perseverance.

We believe that the better way to achieve this is by way of Partnership.

This may involve a new insurance Protection or a twist on an existing one, a more effective means of risk Prevention, a unique distribution opportunity, a data & technology driven enablement, or combining People, data and technology to achieve real Personalisation…

The result is a better insurance experience for customers, greater efficiencies, increased participation across the value chain… leading to market leading valuations, profitability and returns.

POP is building a specialist insurance ecosystem through Partnerships with Entrepreneurs, Insurers, Investors, Distributors, Technologists and other Service Providers.

Power Of

Executive team

Killian McDermott

Co-founder & Executive Partner

Killian has 30+ years’ experience as an entrepreneur and expert in international insurance start-ups. He has led the development of specialty & M&A, structured / alternative risk transfer and affinity portfolios, partnership distribution, and data & technology enabled insurance, across MGAs, global insurers, captives and reinsurance start-ups.

David Rogers

Co-founder & Executive Partner

David has enjoyed a 25-year global insurance career developing start-up specialty insurance businesses in Bermuda, North America and Asia-Pacific. He has successfully launched the M&A product for multiple global insurers in Asia Pacific. As an entrepreneur, David is focused on activities that deliver real value to customers and develop lasting innovation-driven ecosystems and partnerships.

Our Partners






Request a call back

If you’d like to have a chat with one of our team, please send us your name, email and phone number and we’ll get back you to as soon as possible

Copyright – POP International Holdings Pty Ltd. and POPai Holdings Pty Ltd. All rights reserved.